Monday, August 30, 2004

Today's post is a quote I found several years ago. It's not really a tech tip, but I've found it to be useful when thinking about how technology serves us. It also applies to library services, don't you think?

The Parable of the Drill

Nobody in the world needs a drill.

They need a hole.

So you’re not in the drill business. You’re in the hole business.
And, actually, nobody needs a hole, they need to hang art.
And nobody needs to hang art, they need a better-looking room.
And nobody needs a better-looking room, they need to be happier.
So Black & Decker is in the happy business.
And so is every other company!

Craig Kanarick
Co-founder of Razorfish


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