Google's Moon Shot

The current issue of the New Yorker has an article by Jeffrey Toobin on Google's Book Search project, Google's Moon Shot: The Quest for the Universal Library.

"It’s easy to mock Google’s unofficial motto—“Don’t be evil”—but there is nothing evil about Google Book Search. At the same time, there is nothing inherently virtuous about it. Google has succeeded because, on the whole, it has developed excellent products; it’s folly to judge the company’s behavior on moral grounds. Its shareholders certainly don’t."